Demand, not excuses.

Fashion talks a lot about responsibility.

But between green slogans and hollow promises, too few truly act.

STANDARD R was born from a simple truth: we can’t keep creating without asking questions.

Every product carrying this label proves that it’s possible to do things differently — with rigor, transparency, and respect.

STANDARD R Commitments

1. 100% Organic Material

No artificial fibers. No hidden blends.

Only certified natural fabrics — cleaner, safer, and more respectful of the planet.

2. Made in France

Producing locally means reducing impact, ensuring full traceability, and valuing true craftsmanship.

No grey areas, no anonymous production on the other side of the world.

3. Recyclable

Each piece is designed to last — and to be reborn.

Nothing wasted, nothing lost. A garment should have more than one life.

4. Built to Last

Solid materials, controlled manufacturing, and timeless finishing.

Pieces made to cross years, not just seasons.

5. Fair Working Conditions

Behind every product, there are people.

Respect isn’t a bonus — it’s the foundation.

More than a label — a statement

STANDARD R isn’t just another logo to stick on a tag.

It’s a red line.

A reminder that creation has consequences, and that quality means nothing without responsibility.

Because today, creating without conscience is turning a blind eye to a crisis that concerns us all.

This label is proof: we can do better — and we do.